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it’s a very happy New Year for small Irish company Filthy Rich after being snapped up by SuperValu stores nationwide.
Sampling the newest coffee flavour of the vegan drink has never been easier as the brand also hits fridges in 380 Centra shops countrywide for 2023.
Founded by Conor Palmer, Ireland’s first plant-based protein and vitamin shake (€2.99) is already available in tasty vanilla and cacoa varieties.
Now java lovers can also get 100pc of the recommended dietary allowance of vitamin C and almost a third of their magnesium and calcium, all in one flavoursome 330ml carton.
Perfect for refueling on-the-go this Veganuary, each dairy-free shake is packed with 20g of pea protein, while the carton is fully recyclable to get the year off to an even greener start. See getfilthyrich.com or follow @get_filthyrich on Instagram.